Accessibility - Prudential UK

Prudential is committed to providing a website that is accessible for all our customers. We are currently working hard to make our site more accessible to all user groups and have invested in consultancy with a specialist company to understand how best to do this.

We have implemented the following accessibility features on this website to make it easier to use for people with disabilities.

More ways to contact us

If you are a deaf customer and a British Sign Language user, you can now contact us using a video relay service provided by SignVideo. This allows you to connect to a fully qualified and registered interpreter who will relay your conversation with a member of our team. The information on the SignVideo page will help you get set up using the service.

PDF Documents

To read PDF documents you will need to download Adobe reader.

All our PDFs are currently made using Adobe 9 software.

Pop-up windows

Pop-up windows are used throughout the site for help windows, PDF files and some online tools. We are in the process of adding alternative text tags to all pop-up windows on the site to warn you that an item will open in a new window when you click on the link.


We have tried to use meaningful terms for link names instead of the term 'click here' so you know where a link will take you when using assistive technologies, without the need to click on it.


All images contain alternative text tags which describe the content of the image for those using assistive technologies.


Javascripts are small programmes built into web pages to add extra features such as form validation and are used in certain areas of the site, especially the secure areas. Most browsers support JavaScript, however if yours does not, you will not be able to access certain interactive areas of the site like PruMail or some online tools such as calculators.

Need help? Have questions?

If you're looking for further information or want to chat about your product options, we can help.

Contact us