Life Cover, Serious Illness Cover and Income Protection

Get more from life with VitalityLife

VitalityLife is the new name for PruProtect following the sale of Prudential's 25% stake to Discovery, the parent company of PruProtect.

VitalityLife’s philosophy is to make people healthier and to improve the quality of their lives. At the same time you can be confident that VitalityLife are helping to protect their customers’ financial security through their award-winning and innovative Serious Illness Cover, Life Cover and Income Protection Cover, and their latest additions, Mortgage Protection Insurance and LifestyleCare Cover.

Right for you?

VitalityLife products are available through Prudential Financial Planning, our professional face-to-face advice service. Call us on 0800 434 6630 (Monday - Friday 9am - 5pm) to register for your personal financial review or fill in this form.

VitalityLife products can also be bought directly from VitalityLife.



VitalityLife is a trading name of Vitality Corporate Services Limited. Prudential is a trading name of The Prudential Assurance Company Limited. The Prudential Assurance Company Limited, registration number 00015454 is the insurer that underwrites the VitalityLife plan. Vitality Corporate Services Limited, registration number 05933141 arranges and administers VitalityLife plans.

Registered offices at 3 More London Riverside, London, SE1 2AQ. Registered in England and Wales.

Vitality Corporate Services Limited is authorised and regulated by the Financial Conduct Authority. The Prudential Assurance Company Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

None of the companies are affiliated in any manner with Prudential Financial, Inc, a company whose principal place of business is in the United States of America.

Calls may be recorded/monitored to help improve customer service. Call charges may vary.