Vitality programme

We've worked with doctors, scientists and academics to create a programme that helps you live a healthy lifestyle. Together, we've identified lots of things you can do to get healthy. It's more than just general advice, like eating greens and moving about more. It's about setting specific, achievable goals and rewarding you for getting there. We can prove that doing it this way really does make a difference to your health.

How Vitality works

First, you complete a Health Review to help you understand how healthy you are. Then we suggest a personal plan to help you get healthier. To help you put your plan into action, we give you money off things that are good for you - things like health screenings and stop-smoking sessions. And to keep you motivated, we give you rewards, from theatre tickets to holidays, to discounts off your premiums.

To help you track your progress, we give you points for doing healthy things. These count towards something called your Vitality status. You start on Bronze Vitality status and then work your way up to Silver, Gold and finally Platinum as you make an effort to improve your health. The higher your status becomes, the more you get back from Vitality.

Three ways to save money with Vitality

1. Premium Saver

With Premium Saver, you build up premium savings over five years. Then, we use the savings you've built up to reduce your premiums for the next two years. This happens every five years.

The healthier you get, the more you'll save

2. Premium Discounts

Premium Discounts give you the chance to reduce your premiums every year, if you have a PruProtect Plan. The healthier you get, the bigger the premium discounts become. Once you've earned a discount, you keep it until the end of the plan. And every year you get the chance to earn another one - so the discounts keep adding up.

You could pay less for your cover every year

3. Partner Rewards

With our health partner, you get discounts off things that are good for you, like health screenings, pedometers and heart rate monitors. You can even get money off a relaxing spa visit at Champneys.

If you upgrade to Vitality Plus, it's even more rewarding to be healthy. You can get 50% off a gym membership with Virgin Active or LA fitness and 50% off a mobile phone contract with Vodafone. And with our reward partners you'll also get discounts on things like concert tickets, shows, family holidays and cruises. The more you take part in Vitality, the bigger the rewards become.

You could save thousands of pounds each year

Vitality Health Partners

Vitality Plus Partners