Vitality programme

With our unique Vitality programme, you could be rewarded for looking after your health. Do a few simple things, like eating well and taking a bit more exercise, and you could get cashback when you come to renew your PruHealth policy, whether you make a claim or not.

There's no need to join separately, our Vitality programme is simply part of your cover.

How Vitality works

For certain healthy activities you take part in, we'll give you Vitality points. The more points you earn, the higher your 'Vitality status' and the greater your rewards. You can track your efforts online in our member zone.

There are three stages to Vitality:

• Understanding your health status and goals
  Completing our online Health Review will give you an idea of how much or how little you need to do to improve your health and fitness, and helps you set your goals.
• Getting and staying healthy
  We have a range of partners covering all aspects of health. See below for further details.
• Enjoying the rewards
  Everyone who takes part in the Vitality programme is entitled to rewards, and the higher your status, the bigger those rewards could become. They include discounts on Eurostar travel, Mark Warner Holidays and luxurious stays at Champneys Health Spas.

So it really is simple -

• Live a healthy lifestyle.
• Earn Vitality points.
• Improve your Vitality status.
• Get great discounts.

View the full list of Vitality point earning activities.

Vitality rewards

We have a wide range of Vitality partners that enable you to earn points and receive discounts. These include Champneys Health Resorts, Eurostar, Cineworld, Nuffield Health, Fitness & Wellbeing, LA Fitness and Virgin Active Gyms, Mark Warner and many more. We believe that healthy living should not only be affordable but involve treating yourself from time to time, too.