What we do
Being experts in retirement solutions means we have a range of products and services, to help people towards their financial goals. By providing solutions to help customers manage and potentially grow their savings, we help them live the life they want in retirement. And by showing them how and where their money is invested, customers can choose to make their world a little better.
Creating a sustainable future
We’re dedicated to acting responsibly in everything we do. Guided by our core values of care and integrity, we want to help create a more positive future, not just for our customers and the financial advisers we work with, but for our planet, society and the next generation too.
Providing a smoothed investment experience
Many of our customers invest in our PruFund solutions, which aim to smooth some of the extreme short term ups and downs of the stock market. And we have a range of these fund solutions designed to meet different customers’ needs for risk and return.
PruFund invests in our With-Profits Fund, with just over £51 billion invested at November 2020. Our With-Profits Fund is the largest in the UK. At 31 December 2020, it had just over £117.8 billion invested.
This size and scale means we can invest on behalf of our customers in high quality, diversified and often specialised investments all around the world.
The value of your investments can go down as well as up and you may not get back what you put in.
We’re a financially strong company and comply with EU standards of solvency. Read more about our solvency and financial position.