About us 

Helping you towards your goals

We help people build their futures with long-term savings, investments and pensions. And with six million customers in the UK alone, we're one of the country's leading Life and Pensions providers. We're also one of the longest-established, with roots going back to 1848.

Whatever you’re aiming for, we’re with you

You could be saving for home improvements through an ISA or for a retirement income through a pension. We have products and services, including advice and guidance, to help you towards your financial goals.

Our PruFund range of funds aim to grow your money and give you a smoothed investment experience, while protecting you from some of the extreme short-term ups and downs of investing directly in things like shares and bonds. All PruFund funds invest in the Prudential’s With-Profits Fund. The value of investments can go down as well as up and you may not get back what you put in.

We have one of the largest with-profits fund, and we’ve won many awards and five-star ratings for our products, so our customers can feel confident they’re in safe hands. Across the world, we look after £664* billion of assets under management for 26 million+ customers worldwide.

We’re committed to the communities where we work. And we show it by investing to lay the foundations of an inclusive society. It’s all about helping people get the most out of life and face the future with confidence. In the UK, we focus on issues our  customers, communities and partners care about.

We are a financially strong company and comply with EU standards of solvency. Read more about our solvency and financial position.

*+correct as of June 2018.