About us 

Who we are

We’re a leading savings and investments business, caring for customers for over 170 years. Ever since we were founded as a loans and life assurance company in 1848, we’ve sought to bring wealth within reach of as many people as possible by helping them access our products.

Today we’re part of M&G plc a family of brands all aligned behind the same ambition: to manage our customers’ savings and investments so that they can live the life they want, while aiming to make the world a little better along the way.

What we do

Being experts in retirement solutions means we have a range of products and services, to help people towards their financial goals. By providing ways to help our customers manage and potentially grow their savings, we help them live the life they want in retirement. And by showing them how and where their money is invested, customers can choose to make their world a little better.

Our PruFund products aim to smooth some of the extreme short term ups and downs of the stock market. And we have a range of these funds designed to meet different customers’ needs for risk and return, as well as enabling them to consider how and where they invest for the future.

Creating a sustainable future

We’re dedicated to acting responsibly in everything we do. Guided by our core values of care and integrity, we want to help create a more positive future, not just for our customers and the financial advisers we work with, but for our planet, society and the next generation too.

We're weaving sustainability into everything we do by making commitments to:

  • Being carbon net zero in our own business operations by 2030 at the latest
  • Investing in privately owned enterprises tackling environmental and social challenges across the globe
  • Ending investment in thermal coal in developed countries by 2030 and by 2040 in developing countries
  • Continuing to develop innovative new funds to meet the growing needs of our clients and customers.

We’re a financially strong company and comply with EU standards of solvency. Read more about our solvency and financial position.

The value of your investments can go down as well as up and you may not get back what you put in.