Whatever you’re aiming for, we’re with you
You could be saving for home improvements through an ISA or for a retirement income through a pension. We have products and services, including advice and guidance, to help you towards your financial goals.
Many of our customers invest in our PruFund range of funds, which smooth some of the extreme short term ups and downs of the stock market - providing our customers with a smoothed investment experience. PruFund is invested in our £131 billion With-Profits fund, the largest in the UK.
The value of your investments can go down as well as up and you may not get back what you put in.
We are a financially strong company and comply with EU standards of solvency. Read more about our solvency and financial position.