About us 

Helping you towards your goals

Prudential UK & Europe is part of M&G plc which is a leading savings and investments business, and has been caring for customers for over 170 years. It has a long history of finding innovative solutions for customers’ changing needs.
Its purpose is to help people live the life they want by managing and growing their savings. And by helping to direct how and where people invest their money, it can help make the world a little better.

Whatever you’re aiming for, we’re with you

You could be saving for home improvements through an ISA or for a retirement income through a pension. We have products and services, including advice and guidance, to help you towards your financial goals.

Many of our customers invest in our PruFund range of funds, which smooth some of the extreme short term ups and downs of the stock market - providing our customers with a smoothed investment experience. PruFund is invested in our £131 billion With-Profits fund, the largest in the UK.

The value of your investments can go down as well as up and you may not get back what you put in.

We are a financially strong company and comply with EU standards of solvency. Read more about our solvency and financial position.