About us

Helping you towards your goals

We help people build their futures with long-term savings, investments and pensions. And with nearly five million policy holders in the UK alone, we're one of the country's leading Life and Pensions providers. We're also one of the longest-established, with roots going back to 1848.

Whatever you’re aiming for, we’re with you

You could be saving for home improvements through an ISA or for a retirement income through a pension. We have products and services, including advice and guidance, to help you towards your financial goals.

In the UK, we manage £51 billion of savings on behalf of individual Prudential customers. Many invest in our PruFund range of funds, which smooths some of the extreme short term ups and downs of the stock market - providing our customers with a smoothed investment experience. PruFund is invested in our £131 billion With-Profits fund, the largest in the UK.

The value of your investments can go down as well as up and you may not get back what you put in.

We’re committed to the communities where we work. And we show it by investing to lay the foundations of an inclusive society. It’s all about helping people get the most out of life and face the future with confidence. In the UK, we focus on issues our customers, communities and partners care about.

We are a financially strong company and comply with EU standards of solvency. Read more about our solvency and financial position.