Prudential RideLondon

We have been proud to sponsor Prudential RideLondon from its inception in 2013 and are delighted to have now extended our sponsorship for a further three years, up to and including the 2018 event.

Prudential RideLondon festival weekend

The Prudential RideLondon weekend has grown to become one of Britain's largest fundraising events and the largest festival of cycling in the world. The 2016 event saw more than 100,000 participants cycling more than three million miles during the weekend of 29-31 July 2016.

It combines all the fun of a family ride through Central London with the excitement of watching the world's best professional cyclists. Amateur cyclists participated by riding a 100-mile or 46-mile challenge on the same closed roads as the professional road race, raising millions of pounds for good causes. This year a third day was added to the festival with events for handcyclists, youths and BMX riders which took place on Friday at the LeeValley VeloPark.

Take a look at the short video for a taste of the buzz from the weekend.

2017 Prudential RideLondon-Surrey 100

The ballot to apply for entry to the 2017 Prudential RideLondon-Surrey 100 will open on Monday 8 August at

If you're feeling inspired why not apply for a place next year.