Prudential RideLondon 2015

Prudential RideLondon

The first three years of our Prudential RideLondon sponsorship have been amazing. In that time the event has become the world's greatest festival of cycling, with more than 240,000 cyclists, including some of the world's top professionals, taking part. It has combined the fun of a free family ride in central London on traffic-free roads with the excitement of seeing top male and female professional cyclists competing. Amateur cyclists have participated by riding a 100 mile challenge on a similar course to the professional men, raising over £29 million pounds for charity in the first three years of the event.

Sponsoring Prudential RideLondon goes hand in hand with what we continue to do best - investing in brighter, healthier futures for everyone and helping people to achieve their ambitions.

2015's event took place on the weekend of 1 and 2 August with six events and lots of activities throughout the weekend.

Prudential RideLondon-Surrey 100

Over 25,000 riders lined up at the start for the Prudential RideLondon-Surrey 100 on 2 August, all with their own motivations and ambitions, but what was it that drove them to sign up to ride 100 miles and what did they hope to achieve?

At Prudential, we're all about helping our customers turn ambitions into reality, from personal finance to personal fitness. We were there to support their preparation and celebrate their achievements.

Watch our video to find out how some of our riders felt once they achieved their ambition.