Our PruFund stands out from the crowd

Reasons to choose  PruFund

Our customers choose to invest in PruFund for a number of reasons:

A smooth way to invest your money

  • bullet PruFund gives you access to a wide range of investments, so all of your eggs aren't in one basket.
  • bullet Investment costs are spread over many investors.
  • bullet PruFund uses an established smoothing process, its aim is to smooth the extreme short-term ups and downs of markets.
  • bullet A choice of funds designed to suit different attitudes to risk and reward.
  • bullet Managed by our experts.
  • bullet Invested in by over 455,500 customers*.
  • bullet Over £51.2bn currently invested*.
  • bullet Available on a range of pensions, drawdowns, investments and ISAs.

* as at Nov 2020

Learn more with our introductory video

This video is 4 minutes  long


PruFund in a nutshell.

Here's some of the reasons we're proud of PruFund.

  • bullet Spreads the risk of your investment over a number of different types of investments such as cash, bonds, property and shares.
  • bullet Pools money from all investors – giving you greater buying power and also means you can access investments you couldn't as an individual.
  • bullet Smooths some of the extreme short-term ups and downs of direct stock market investments.
  • bullet Is invested in Prudential’s With-Profits fund, one of the largest With-Profits funds in the UK.

Remember, the value of your investment can go down as well as up, so you might get back less than you put in.

Where can I learn more about investments?

An impartial money advice website, set up by the government to help you.

to find out more.

Vist pensionwise.gov.uk, a free impartial guidance service from the government to help you understand your options at retirement.


Visit hmrc.gov.uk to find out more information on tax rules and legislation which may affect you and your pension plans.