Our PruFund stands out from the crowd

PruFund in 4 minutes

Here's your quick introduction to PruFund...

PruFund in a nutshell

Here's some of the reasons we're proud of PruFund.

  • bullet Spreads the risk of your investment over a number of different types of investments such as cash, bonds, property and shares.
  • bullet Pools money from all investors – giving you greater buying power and also means you can access investments you couldn't as an individual.
  • bullet Smooths some of the extreme short-term ups and downs of direct stock market investments.
  • bullet Is invested in Prudential’s With-Profits fund, one of the largest With-Profits funds in the UK.

There are a number of funds to choose from. Your adviser can help you decide which fund is right for you. Once you have invested in PruFund you can relax as our team of experts do the hard work for you.

Remember, the value of your investment can go down as well as up, so you might get back less than you put in.

We may also decide to reset the unit price of one or more PruFund funds on a particular day, and there may be occasions where we have to suspend the smoothing process for one or more PruFund funds for a period of consecutive days, to protect our With-Profits Fund. On such a day, or during that period, your money would still be invested but you wouldn’t benefit from the smoothing process.

Why choose PruFund?

Our customers choose to invest in PruFund for a number of reasons:

  • bullet PruFund gives you access to a wide range of investments, so all of your eggs aren't in one basket.
  • bullet Investment costs are spread over many investors.
  • bullet PruFund uses an established smoothing process, its aim is to smooth the extreme short-term ups and downs of markets.
  • bullet A choice of funds designed to suit different attitudes to risk and reward.
  • bullet Managed by our experts.
  • bullet Invested in by over 428,300 customers*.
  • bullet Over £43bn currently invested*.
  • bullet Available on a range of pensions, drawdowns, investments and ISAs.

* as at Aug 2019

Talk to us about PruFund

Speak to Prudential Financial Planning

Speak to Prudential Financial Planning

If you don't already have a financial adviser, our expert financial advisers can talk you through our PruFund funds in more detail. They can also advise you on your wider financial circumstances should you wish, helping you to plan for the future with confidence. We offer a restricted advice service.

Set up a meeting

Where can I learn more about investments? 

An impartial money advice website, set up by the government to help you.

to find out more.

Vist pensionwise.gov.uk, a free impartial guidance service from the government to help you understand your options at retirement.


Visit hmrc.gov.uk to find out more information on tax rules and legislation which may affect you and your pension plans.