Fraud warning - protecting yourself from investment scams

We have seen an increase in the number of financial scams - including those involving phishing emails, cold calls and fake product documentation – in an attempt to obtain personal/sensitive information.

Criminals are exploiting these times for their own gain; they use well planned, sophisticated methods in an attempt to catch you off-guard. Be extra vigilant and do not respond to any correspondence which you are unsure about – letters, emails, phone calls, text messages.

Current scams using the Prudential name

Prudential is aware of the following fraudulent products being offered by companies claiming to be a part of the Prudential brand:

  • Deposit Fixed Rate Saver
  • Fixed Rate Deposit Bond
  • Fixed Interest UK Growth Bond 
  • Fixed Interest UK Growth ISA Bond
  • Prudential International Investment Bond
  • Prudential Plc Fixed Income or Fixed Rate Bond
  • Prudential or Prudential Plc Corporate Bond

If you have been approached regarding any of these products – or have had any suspicious calls, emails or other communications claiming to be from Prudential please contact us on so that we can provide further guidance and next steps. We may also ask for further information on the contact that has been made in order to disrupt this criminal activity. 

  • We are aware of a scam involving fictitious Prudential bonds that are being offered via other institutions that themselves have been cloned.
  • Fraudsters are also creating financial comparison websites, and as part of that are following up on requests pretending to be a named Prudential Planning Adviser. If you think a call or email is suspicious please contact us on
  • We have also been made aware that customers of financial services organisations have been contacted by fraudsters claiming to be the police undertaking an ‘investigation’ into companies such as ourselves. Clients are then asked to withdraw some of all of their holdings for ‘review’ as part of the fictitious investigation. The Police, financial services companies or the FCA will never contact you to form part of an investigation of this nature, and will not ask you to withdraw funds from your account for this purpose. Should you be contacted, please hang up – and if using a landline, ensure a dialling tone can be heard – and call your local police station or Action Fraud, not the number provided on the call. You can also contact us on

So what is an investment scam?

Remember to trust your instincts. If you think the offer sounds too good to be true, it probably is!

Investment scams are a form of fraud where there is a high risk that you could lose some, or all, of your money. Often the investment opportunities that scammers offer don’t really exist - or don’t have the rewards being promised. Scammers can appear professional and trustworthy, so even experienced investors may fall victim to these schemes. 

Did you know an estimated £197m was lost in 2018 to investment scams, with shares and bonds, forex and cryptocurrencies being the most common scams reported*

It’s very important to remain vigilant when you are looking to access the money you have invested. Between April 2018 to April 2019, victims of investment fraud lost on average £14,600 as fraudsters employed increasingly advanced psychological tactics to persuade victims to invest*.

How to spot an investment scam

Scammers are always changing their tactics so the following are some of the red flags that could help you to spot an investment scam: 

  • Be vigilant - if a phone call or voicemail, email or text message asks you to make a payment, log in to an online account or offers you a deal that sounds too good to be true, be extremely cautious. If you get a call from someone who claims to be from your bank or financial services provider, don't give away any personal details unless you are satisfied they are who they claim to be.
  • Scammers often use very convincing tactics to get you to sign up. Beware of anyone trying to pressurise you into making a decision.
  • Scammers will make an investment sound very appealing and will often suggest that it’s less risky than it is.
  • Offers made by scammers often sound too good to be true. For example, you might be offered better interest rates or returns than you’ve seen elsewhere. 
  • Scammers are persistent and will often try to form a relationship with you in an effort to build your trust. Beware of anyone who calls you repeatedly and/or anyone who tries to keep you on the phone for long periods of time. 
  • You might be told that you’re receiving a very special and/or limited offer. 
  • You might be told not to tell anyone about the offer you’ve been given. But talking with trusted friends and family about any investment offer you’ve been given could help you spot a scam.
  • Fraudsters are known to target previous victims of investment fraud, claiming that they can recover lost money. You might be asked to pay an upfront fee but these companies will not get back your money. 
  • Some companies that run scams base themselves overseas in order to avoid regulatory requirements. Be cautious if a company that is based overseas contacts you with investment opportunities. 

How to protect yourself from investment scams

  1. Get to know the red flags above that could suggest a scam. The FCA ScamSmart website offers helpful support about what you can do to spot investment fraud.
  2. More information about pension scams can be found at, check out the leaflet there.
  3.  The FCA also have a warning list that you can check to help stay ‘scam smart’ before you go ahead with any investment. 
  4. Reject any cold calls that you receive and please don’t give out any personal or financial information until you are sure you are dealing with a reputable company. Find out more about cold calls.
  5. It's important you know other tell-tale signs that suggest an investment opportunity is likely to be high risk or a scam.
  6. If you're worried about scams or would like further help, please contact us on 0207 004 8888, Monday to Friday 9am to 5pm.
  7. Useful information to help protect you from scammers can be found on The Pensions Regulator website.
  8. You can report fraud and cyber crime via ActionFraud the UK’s national fraud and cyber crime reporting centre.
  9. Keep up to date with the latest scams and fraud warnings with useful advice at Age UK.

Remember to trust your instincts. If you think the offer sounds too good to be true, it probably is!

* Source: the Financial Conduct Authority (FCA).

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