Simon Moffat

HR Director Insurance, CEO UK Insurance

Communication breakdown on apprentice options leads to missed opportunities

06 March 2017

  • Nearly half of school leavers know little about apprenticeships and six out of 10 are not aware of which employers offer this option
  • Many believe that most apprenticeship schemes involve manual labour and that opportunities for girls are limited
  • More than one in four say information about apprenticeship schemes is poor or non-existent
  • Prudential launches 2017 apprenticeship programme for up to 22 young people across three UK locations, paying the National Living Wage

School leavers are potentially missing out on apprenticeship opportunities due to a communication breakdown on careers information, exclusive new research1 by large UK employer Prudential shows.

Its nationwide study among 16-18 year olds found that nearly half (47 per cent) admit to not knowing about apprenticeship opportunities and 61 per cent do not know which employers offer apprenticeships.

Many are put off by the belief that apprenticeships are focused on manual labour and that opportunities for girls are limited to supposedly “traditional” female careers – 47 per cent believe most apprenticeships involve manual labour and 53 per cent believe opportunities for girls are mainly in nursing, health and beauty and childcare.

The research – released as the tenth annual National Apprenticeship Week is launched to celebrate the success of apprenticeships – highlights changing school leaver attitudes on apprenticeships as an alternative to university. Around 46 per cent disagree that apprenticeships should be seen as second best to university while one in three (33 per cent) disagree that attending university is more likely to mean career success.  

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