We’re refreshing our look

You'll begin to notice a change in our logo and the colours we’re using.

We’re updating how we look across all our websites and literature over the coming months.

We’re still the same Prudential - our business is built on core values of care and integrity, and we’ve been caring for our customers for over 170 years. We continue to be a leading savings and investments business, here to help you achieve your goals.

Our purpose is to help you live the life you want by managing your savings, while making the world a little better along the way.

You don't need to do anything. There are no changes to the products you hold, how you contact us or how we contact you.

What you’re used to seeing:
 
What you’ll start to see:
 

Frequently asked questions

Here’s some information to help you with any questions you may have.

We‘re updating the Prudential brand with a fresh new look and feel. You’ll mostly notice the change in our logo, and we’ll be updating our websites and social media, as well as refreshing our brochures, letters and emails.

You’ll start to see the changes rolling out from mid-May 2021.

We’re updating our communications gradually, so you may receive information in the old and new brand over the next 12 months. It’s more cost effective and better for the environment to do it this way.

We’re dedicated to acting responsibly in everything we do. We want to help create a more positive future, not just for our customers and the financial advisers we work with, but for our planet, society and the next generation too.

Prudential UK and Europe became part of M&G plc in October 2019, which means we're no longer associated with Prudential plc. Since then, to make it clearer to our customers and advisers who we are, we're refreshing how we look to bring the M&G plc family of brands together, while still keeping each brand's individuality.

No, we're still the Prudential Assurance Company LTD, Prudential or Pru for short.

M&G plc is an international savings and investments business, managing money for both individual savers and institutional investors in 28 markets. This allows us to offer a variety of financial solutions for all different types of customers. You can find out more at mandg.com.

There are no changes to the plans you hold, how you contact us or how we contact you. And if you use our online services, your login details remain the same.

Be assured, we’ll still be offering the same financial expertise, and making sure we continue to meet our commitments to you, as well as continuing to offer innovative solutions for all our customers’ needs.

Keeping you safe

Don’t worry if you see things in our old and new brand, we’re updating our communications gradually. It’s important though to always be on the look out and understand how to spot and protect yourself from investment scams.

If you do have any concerns, take a look on our dedicated scams hub - you’ll find tips to protect yourself from investment scams, as well as the latest scams we’re aware of using the Prudential name.