Shareholder Engagement Policy

As the stewards of our customers’ assets we aim to make investment decisions that deliver the best outcome for customers over the long term. To fulfil our fiduciary and stewardship duties to all our customers, we believe it's our responsibility, as a long term investor, to work closely with asset managers that engage effectively with investee companies. This should include recognition of the importance of environmental, social and governance (ESG) considerations to support the transition to a more sustainable economy. We trust that having effective engagement ingrained in the underlying investment processes where appropriate is positive for customers’ long term savings and financial security.

Prudential does not itself engage directly with investee companies, instead relying on our chosen asset managers. Our favoured approach to engaging with investee companies is active ownership practices such as shareholder voting, rather than restricting investment opportunities through exclusion. We believe that active ownership in order to influence positive corporate behaviour is essential to generating long term investment performance for our customers. We therefore appoint asset managers that positively influence corporate behaviour where appropriate. 

For active investment strategies, our chosen asset managers’ investment processes are designed to select companies expected to outperform the relevant benchmark indices. Prudential assess our asset managers’ investment processes periodically, including a review of their relevant policies covering shareholder engagement, voting and ESG. Included in the investment process, we expect our asset managers, at a minimum, to conduct effective monitoring of a company’s business strategy, financial performance, capital structure, non-financial performance and any other associated risk factors. We also expect asset managers to monitor ESG risks in line with their respective policies (which are regularly reviewed to ensure they're aligned with the Prudential ESG policy). And finally, asset managers should actively participate in shareholder voting on our behalf, where relevant, in keeping with their respective policies and report the results of their voting to us.

In relying on our asset managers to vote on our behalf, we require that they make voting decisions in the best interests of Prudential’s customers. We use our managers’ voting records to monitor how effectively they're engaging with company management. The due diligence activities we perform are also an integral part of our ongoing oversight process.

To enable effective engagement we also expect asset managers, on our behalf, to communicate with shareholders and other relevant stakeholders of investee companies; potentially cooperate with other shareholders and effectively manage conflicts of interest that may arise from their engagement. Any material communication and coordination, as well as significant conflicts of interest may be escalated to Prudential for information and support with resolution.

We also use passive investment strategies, where the asset manager is required to match the portfolio to a specific benchmark index. Here, whilst we do not expect the same degree of engagement as we would with an active investment strategy, we would expect the asset manager’s Engagement Policy to continue to apply. While the purpose of the portfolio is to recreate the financial return arising from the benchmark index at a minimum cost, we believe effective stewardship improves companies’ financial performance and hence investment returns, for both passive and active portfolios.

Prudential carries out due diligence and monitoring in respect of active ownership and engagement. Any significant issues or conflicts may be escalated to the Executive Investment Committee for further consideration. This policy applies to PAC and PPL only.

Incentivisation arrangements

With-Profits

We believe in taking a long term approach to investing. Our With-Profits portfolios are invested on a long term time horizon, looking through short term volatility and drawdowns while seeking to optimise longer term performance, in line with our customers’ financial needs. Broadly, our With-Profits customers only bear a portion of the investment risk due to the impact of smoothing and guarantees, and the most appropriate time horizon for most customers to be exposed to investment risk is for the medium to long term. We believe that equities are a good asset to invest in to capture medium and long term returns, as investing a major proportion of our With-Profits portfolios in equities allows us to capture the equity risk premium over the long term, whilst at the same time retaining flexibility to make meaningful tactical decisions over a shorter time horizon.

We may invest in equities either through a segregated mandate or a collective investment scheme. The choice between these methods hinges on (a) achieving appropriate investment performance, (b) the relative risks, (c) the cost of investing and (d) the size of the mandate in question. We seek to optimise these variables to achieve the best investment outcome for customers.

For our With-Profits funds, we invest in equities using four managers, M&G Investment Management (MAGIM), Prudential Portfolio Managers America (PPMA), Eastspring Investments and Prudential Investment Managers South Africa (PIMSA). For the With-Profits funds, MAGIM and Eastspring Investments manage both segregated mandates and collectives, PPMA primarily manages segregated mandates, while PIMSA manages collectives. We employ a number of different equity strategies, across several geographic jurisdictions. We believe that investing in a broad spread of equity strategies and geographies creates diversification benefits, and ensures that our customers are not over-exposed to any particular set of risks over the medium to long term.

We select active investment strategies across large and small cap that are underpinned by robust investment processes, which would include active engagement with investee companies as a key element in selecting equities that would outperform the relevant benchmark index. Active engagement is bundled in the fee arrangements we have with our asset managers.

We primarily use a base fee and performance fee arrangement to incentivise our asset managers. The base fee is expressed in basis points of assets under management, and is accrued on a monthly basis. All our equity mandates, across all asset managers have an associated base fee. Not all mandates have a performance fee. Our passive investment strategies don’t normally employ a performance fee, as the investment objective of a passive portfolio is to replicate the returns of a particular benchmark index, rather than to outperform it. A performance fee would not incentivise the manager of a passive equity strategy to meet the investment objective.

For active investment strategies (that is, where the manager is expected to outperform a particular benchmark index), we may use a performance fee arrangement where the manager is paid the performance related fee (PRF) if the three year annualised fund performance exceeds the three year annualised benchmark performance. The PRF is subject to a fee cap and a performance cap. There may be separate fee arrangements for collectives and segregated mandates investing into the same type of investment strategy, due to different administration costs. We expect managers to integrate non-financial factors into its security analysis and investment cases when selecting equities, and we expect to receive this service as part of the same fee arrangement.

We believe that the use of a performance fee aligns the manager’s incentives towards making decisions that result in sustained good investment performance over time. The manager has a portion of the remuneration from the equity mandate contingent on three year investment performance above three year benchmark performance, and the only way to consistently capture this portion is to outperform the benchmark index as required, over a rolling three year period. The rolling nature of the performance fee arrangement incentivises the manager to outperform over the medium to long term. The fee and performance cap are designed to disincentivise the manager from taking excessive risk in order to outperform the benchmark in order to earn the PRF.

We review each manager regularly, in order to verify that any investment performance was achieved using the agreed investment process, subject to all relevant restrictions, including restrictions on turnover costs. We may agree remedial actions with our asset managers to ensure that we continue to achieve investment performance that meets our customers’ needs.

Both base and performance fee arrangements for all mandates are reviewed approximately once every three years, with the last review completed in 2018. The review is based on comparison of the fee arrangements against available market data, as well as the results of our ongoing monitoring of our asset managers over the previous three years. Our investment management agreements with our asset managers have no fixed term, but may be terminated with notice. They are also reviewed regularly, and no less frequently than annually.

We expect our managers to engage in trading activity consistent with their investment mandate and investment strategy. We expect our managers to report and explain portfolio turnover and associated costs regularly. We impose turnover limits for each mandate that are consistent with the manager’s trading style, as well as the level of risk taken in each mandate. Each manager is required to report on compliance with these turnover limits. If turnover in a particular period exceed an agreed turnover limit, the manager is required to explain why this occurred. If we believe that the increased turnover is due to an underlying issue with the investment process, we would agree a remedial action with the manager to ensure that the investment process remains robust. Nevertheless, there may be good reasons why turnover in a particular period may exceed pre-agreed limits.

Unit-linked funds

Our unit-linked funds are invested in line with our belief in a long term approach to investing. While we do not have contractual long term liabilities arising from our unit-linked funds, we do have open-ended unit-linked business, with customers investing for the long term. We believe that our customers select those funds because they believe in our investment approach. Investment into equities is a core part of our customer proposition, as we believe that equities are a good asset to invest in to capture medium and long term returns, as they allow us to both capture the equity risk premium over the long term, and retain flexibility to make meaningful tactical decisions over a shorter time horizon.

Our unit-linked funds may be invested in another collective investment scheme, or into a segregated mandate. Here we seek to optimise the trade-offs between cost, risk and investment performance. Our unit-linked funds invest in equities managed by three asset managers, MAGIM, PPMA and Eastspring Investments. As part of our customer proposition, we offer a number of different equity strategies, both active and passive, across several geographic jurisdictions. We also seek to ensure that our unit-linked customers would have access to similar strategies as our With-Profits customers.

We monitor our unit-linked funds to ensure that they are invested in line with their stated investment objectives and mandates, against various criteria. Our Watch List process flags individual funds for further investigation, where we will carry out in-depth due diligence to identify the root cause of any investment performance issues. Where appropriate, we will agree remedial actions with the asset manager, or where we believe remedial actions are unlikely to be effective, we would close the fund or the fund link.

For our unit-linked funds, we use a base fee arrangement, expressed in basis points of assets under management. We do not use performance fee arrangements for our unit-linked funds because we do not believe a performance fee arrangement, which is most effective when measured over a three year time horizon, should be applied to daily priced funds. However, our manager and strategy selection and oversight is the same for our unit-linked funds as for our With-Profits funds. We select investment strategies appropriate for the medium to long term, underpinned by robust investment processes, where active engagement with investee companies is a key element. We expect to receive all elements of the investment process we pay for through the base fee.

We seek to review these fee arrangements when required. In the future, the timing of these reviews will be aligned with those for our With-Profits funds. Our unit-purchase agreements and investment management agreements with our asset managers have no fixed term, but may be terminated with notice and are also reviewed when required.

We employ an approach consistent with our With-Profits funds, where we review each manager regularly, in order to verify that any investment performance was achieved using the agreed investment process, subject to all relevant restrictions. We may agree remedial actions with our asset managers to ensure that we continue to achieve investment performance that meets our customers’ needs.

As with our With-Profits funds, we expect the managers of our unit-linked funds to engage in trading activity consistent with their investment mandate and investment strategy. There are no turnover limits for our unit-linked mandates, but we monitor turnover data and would require the manager to explain any anomalies.